Praevar launches new family of sustainable signage solutions with E Ink

Praevar Corporation, a global leader in digital signage innovation, announced the launch of its new family of innovative and sustainable display solutions, ePoster. Featuring a 32-inch E Ink Spectra 6 display, the ePaper digital signage solution is designed for indoor advertising and retail environments. Designed to be a smart replacement for traditional paper posters, ePoster combines vibrant color displays with incredibly low power consumption, helping businesses reduce their carbon footprint while providing an eco-friendly and energy-efficient alternative to static signage.

“Collaborating with Praevar on their innovative ePoster solution represents a significant advancement in sustainable signage,” said Tim O’Malley, assistant vice president of the US regional business unit at E Ink. “Integrating our Spectra ePaper technology improves the visual appeal of digital signage. while aligning with our commitment to sustainable development. By offering a vibrant color display with minimal power consumption, we help businesses reduce their environmental impact while maintaining high-quality, dynamic content.

As digital signage becomes more and more essential for real-time communication, traditional paper posters still hold their place in places where installing digital screens is difficult due to limited access to electricity or structural constraints. The new ePoster displays developed by Praevar offer a lightweight, reflective and non-emitting solution, perfectly aligned with the sustainable design priorities of modern cities and businesses.

At a time when sustainability is paramount for the retail industry, Praevar’s ePoster addresses the need for sustainable communications solutions by merging the visual appeal of traditional posters with the versatility of digital technology. This innovative approach minimizes energy consumption, consuming energy only during content updates, helping businesses reduce their carbon footprint while improving customer engagement. The ePoster is expected to hit the market in November 2024, providing retailers and brands with a viable, environmentally friendly solution to meet increasing regulatory requirements for sustainability and energy efficiency in digital signage.

“We have a hard-earned global reputation for manufacturing reliable, durable and beautiful high-brightness displays. We have spent a lot of time listening to our customers about their operational challenges and have seen the trend toward more efficient displays,” says Ralph Idems, CEO of Praevar. “Our customers face challenges related to electricity availability, on-site energy operating costs and, increasingly, demands from their customers and regulators to provide more efficient solutions. sustainable and environmentally friendly. Recognizing both a need and a demand in the market, our over 20 years of experience in specialist displays have positioned us perfectly to meet it with this new product range.

Main features of the Praevar ePoster:

• 32-inch color ePoster display, supporting 65,000 colors for visually dynamic and detailed content.
• Battery powered, capable of operating for up to a year on a single charge, eliminating the need for power cords and reducing installation costs.
• High-resolution 2560 x 1440 display, delivering crisp, detailed visuals for maximum impact in retail environments.
• Lightweight design (9 lbs/4 kg) for easy installation without the need for specialized mounting hardware.
• Built-in Wi-Fi and Bluetooth Low Energy (BLE) for seamless integration with third-party content management systems and cloud-based content updates.
• An optional two-inch solar panel that uses natural or overhead light to continuously charge the battery, further reducing operational costs and energy consumption.
• 180 degree viewing angle

The ePoster allows retailers to adopt an environmentally friendly solution without compromising visual appeal or usability. By leveraging cloud-based management and built-in connectivity, businesses can keep their promotions current and engaging without the frequent manual updates that traditional displays require.

“With ePoster, we’re not just replacing paper; we are revolutionizing the way retail communicates,” added Idems. “Its long battery life, high resolution and flexible installation options make it the ideal choice for retailers committed to sustainability and efficiency.” »

Looking to the future: sustainable solutions for outdoor advertising with “eLuminex”

“But we don’t stop there! In the first quarter of 2025, Praevar will introduce its new Sustainable eLuminex series, including a large-format outdoor ePoster designed as an optional replacement for traditional six-sheet backlit posters. This innovative display aims to reduce energy consumption and operator bills by up to 50%, paving the way for a more sustainable future in public spaces, transit hubs and shopping malls,” added Ditto.

Praevar’s mission is to enable businesses to achieve their sustainability goals while improving operational efficiency through cutting-edge, energy-efficient digital signage solutions. They are dedicated to transforming the advertising landscape with products that prioritize both performance and environmental responsibility.

Learn more about how Praevar is leading the charge toward a more sustainable future in retail. For a demonstration of the ePoster, visit www.praevar.com/products/eposter-digital-advertising-displays or contact Praevar directly.