MKBHD slams AI company for using her voice without consent, calls it ‘filthy’

Tech YouTuber Marques ‘MKBHD’ Brownlee has publicly criticized a company for using an AI-generated replica of his voice in ads without his consent. On October 14, 2024, Brownlee took to social media to express his frustration, calling the company’s actions “filthy” and “shady.” He explained that these companies often leverage AI technology to replicate the voices of popular influencers, all without repercussions.

As AI-generated content has increased since 2022, there are growing concerns about the ethical use of AI, particularly when it comes to imitating well-known figures. Brownlee has faced similar issues before, like an AI-powered chatbot using his name and likeness without permission earlier this year.

As AI technology becomes more commonplace, platforms like YouTube have begun to implement policies to help creators report unauthorized AI content. However, Brownlee’s case highlights the ongoing challenges content creators face in protecting their identities and work from AI misuse.